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Market research

Market entry research for a new medical device technology

Challenge

A Swiss cancer diagnostics company sought to research the market for real-time confocal microscopy. They needed to identify companies operating in this field, as well as the products available and their specific features.

Process & results

STEP 1

Finding companies and their products

The company accessed Milda's data platform.

They entered the keywords 'real-time confocal microscopy' and 'AI confocal microscopy'.

Milda identified 127 companies and 207 related products.

STEP 2

Narrowing down to core companies

The company utilised Milda's advanced features to assess the relevance of the companies and their products. This included:

Relevance Scores

Direct Links to product websites

Key Events and summarised information about their activities in real-time confocal microscopy.

The analysis was refined to focus on 19 core companies.

STEP 3

Exporting the data

The full list of 19 companies was exported for further analysis.

Comparison with other platforms

LinkedIn returns 8 companies for the term 'real-time confocal microscopy,' with unclear details on half of them.

Google provides mixed data.

Other platforms lack the granularity offered by Milda.

Added value

Time efficiency

The research was completed in just 6 hours, with most of the time spent refining the list of companies.

Data coverage and depth

Milda provided surf-and-turf-style structured data, allowing the company to explore key players, their events, investments, and patents in detail.

New discoveries

The client discovered 8 previously unknown companies and products through Milda’s platform.

This case study illustrates how Milda.ai enabled a comprehensive and efficient market entry research process, uncovering crucial data and new opportunities in the field of real-time confocal microscopy.

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